Quick google shows it means extended R-Hop- usually referred to as ER-Hop I believe.
The concept seems like a gimmick to me. I've rarely even seen basic flat-hopped buckings struggle to over-hop BBs, never seen it happen to a Maple Leaf, so I'm pretty sure there's no situation a standard R-Hop can't create over-hop. If that's the case, then the only difference a longer patch could make would be needing less pressure to apply the same amount of hop-up, which does not actually seem like a good thing (potentially decreased FPS, maybe even less consistently-downward pressure?).
The concept seems like a gimmick to me. I've rarely even seen basic flat-hopped buckings struggle to over-hop BBs, never seen it happen to a Maple Leaf, so I'm pretty sure there's no situation a standard R-Hop can't create over-hop. If that's the case, then the only difference a longer patch could make would be needing less pressure to apply the same amount of hop-up, which does not actually seem like a good thing (potentially decreased FPS, maybe even less consistently-downward pressure?).